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Digital Marketing Influencer

Role Overview
As Wooqer’s Digital Marketing Influencer, you extend Wooqer influence through digital channels: meaningfully and profitably. You take responsibility for generating leads and managing the brand’s online reputation. You possess a vision to make decisions and the know-how and skill set to execute right. You are data and outcomes driven and have the agility to manage change if and when needed, to achieve the laid down objectives

Key Responsibilities.
-Segment the target audience and design / execute/ measure communication strategy for each segment
-Create and execute campaigns around events, launches and more
-Manage and execute SEO strategy
-Build and leverage an external influencer network
-Generate qualified sales leads
-Analytics to track progress and derive learnings
-Manage the Brand’s online reputation

Skill Sets
– Excellent communication skills
– Understanding of digital design principles
– Ability to package content for digital delivery
– Awareness and understanding of digital tools and social media marketing
– Result orientation with ability to innovative in a fast changing digital landscape
– SEO expertise
– Knowledge of keyword research & analysis and Google Webmaster tools & Analytics
– Resourcefulness

Qualification/ Experience
– Graduation/ Post graduation in a relevant subject with outstanding academic track record
– 3+ years of experience delivering outcomes in a Digital Marketing role
– History of achieving/ overachieving goals